The skin under our eyes behaves a little differently to the skin elsewhere on our face - it’s naturally thinner and more fragile - this means it’s normally the first area of the face to show signs of tiredness and visible fine lines which is why we get darker circles round this delicate area. It’s not great at keeping itself hydrated as there are fewer oil glands around the eyes. It’s also more sensitive and prone to fluid build-up which can cause the look of puffiness and dark circles.
Three simple steps to banish dark circles & tired eyes
Vitamin Fix – Vitamin C is known for its brightening effects which is why it is a key ingredient when deciding on an eye cream. This ingredient inhibits the skin's melanin production, slowing down the cellular process which causes skin discolouration, all whilst stimulating collagen synthesis. Even better, it also has strong antioxidant properties, so will ward off damaging free radicals that may contribute to dark circles in the long term. Try the new Bobbi Brown Vitamin Enriched Eye Base which is designed to nourish, brighten and prime in one smoothing step, the new eye base delivers the multivitamin moisture of an eye cream with the concealer ready prep of a primer. A hydrating wakeup for eyes, Vitamin Enriched Eye Base provides an awakening boost with instant, maximum moisture from Sodium Hyaluronate which plumps, smooths and softens for seamless corrector and concealer application, and the Vitamin Blend with Vitamin B, C & E nourishes and brightens the delicate under-eye area.
Correction = Perfection - If a regular concealer really isn’t cutting it, consider adding a correcting base product into your kit. Corrector is an absolute must for those of us with a more visible darkness under the eye. Whether it’s hereditary darkness, sun damage or a late night, this is your secret weapon to add instant brightness to the eye. Unlike concealers, correctors work by neutralising any discolouration in the skin, meaning anything you apply on top will be more effective. If the discolouration is blueish-purple, choose a bisque shade of corrector, and if it’s a greenish-brown, try a peach shade. If it’s a mixture, try a peach-bisque option. One you’ve applied your corrector, swipe your concealer on top – the difference will be remarkable.
Technique is Key - While a good skincare routine will lay the foundations for brighter eyes, skilful make-up application offers instant gratification. Brightness is super important but if you go too light it will look ashy, dry and not cut out the darkness at all. The best route to success is to choose a concealer that’s one shade lighter than your natural skin tone. The under-eye is a naturally recessive area, so we want to use the slighter lighter shade to give the illusion of bringing this area forward for a brighter, fresher look. Apply a small amount of concealer with a concealer blending brush in light, smooth motions from the inner to the outer corners of the eye. For a truly second-skin finish, try patting the product in gently with your ring finger. If more coverage is needed, build it up by using super-fine layers of concealer to avoid a heavy finish. Set with a little illuminating powder and you are good to go.